Developing cross-cultural literacy in business.

 Culture is the set of values, beliefs and institutions of a specific group
 of People. It includes attitudes, manners and customs, social structure,
 religion etc.
Managers working directly in international business should 
develop Cultural literacy. Understanding the contextual differences. 
High context society accept message on contextual cues. They reach to
the decisions quickly. Avoid confrontation and debate. Whereas low 
context society emphasis on written. They accept open disagreement.
Nation’s dominant in language, race, lifestyle, values, attitudes,
 or other characteristics. It is important to develop cross-cultural
 literacy to respect Values people are emotionally attached.
 It helps to understand Attitudes towards toward objects or concepts.
Example: in Japan people are punctual for conferences, 
and keep tight schedules. Whereas in Brazil people
 are casual about time.
When doing business abroad, Developing Cultural Literacy
 in international business enables a person to function effectively
 within the organization. Cultural literacy brings a company closer
 to customer needs and desires and improves competitiveness. 
Avoiding Ethnocentrism eliminates staff’s unresponsive 
to cultural distinctions.
Culture can force companies to adjust business policies
 and practices to suit local culture. It is important to understand
 manners and customs to avoid mistakes. Cultural knowledge 
improves the ability to negotiate, market the products effectively, 
and manage international operations.
e.g., conducting business during meals in US 
is acceptable but not in Japan.

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